Natural beers, wines & ferments.
Cardholders get 10% off
It’s Alive is a curated, one-stop shop for a range of wines, beers and food. They specialise in natural, biodynamic and organic wines, mixed fermentation beers such as lambics, and fermented foods. All their products are vegan and vegetarian! They offer local delivery around Lancashire and Greater Manchester, or customers are able to visit them at their beautiful studio in Rawtenstall to Click + Collect.
It's Alive was founded by two filmmakers with a huge love for wine, beer and food and the people that make it. They are obsessed with the processes, artistry and ingenuity of winemaking and beer brewing, but have always been frustrated at how the world of wine and craft beer can feel huge, overwhelming and sometimes exclusive. They want you to put down that naff bottle of supermarket wine or the watered down tinny of mainstream lager and try something better, so have done the hard work for you by curating the best of the best, described in a way everyone can understand.
If you're new to the world of natural wines and beers, it's basically drinks made the way they’re supposed to be made; as little human or chemical intervention as possible. The wines, beers and foods they sell vary by seasonality, trends and allocations, so their range is ever changing but there will always be something new to discover.